SEO Secrets – Local SEO

Posted on September 27, 2023October 3, 2023 by admin

WWW stands for the World Wide Web, but that doesn’t mean that if you are a supplier of local services you still cannot get great value from your website. The secret is using local SEO practices to determine your proposed market, and, if it is supplying local services, optimise your web presence accordingly. It would be a waste of time and money getting a national presence when all of your clients are local. Save time and money and generate a targeted audience for your website by optimising it correctly.

Continue reading →

Relaunch Your Website The Right Way

Posted on August 11, 2023August 15, 2023 by admin

Your website has been live for over five years and has served you well: generating business, gathering new clients; but now you feel it’s time for a change. You have come to believe that it is outdated, or sales are not as strong as before, and your web development company has suggested it needs an update. Sound familiar?

Continue reading →

Part Two: Choosing the Right Keywords to Target – Short versus Long Tail

Posted on August 3, 2023August 7, 2023 by admin

You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp?

To put it simply, every search query involves a series of words, be it a single word or a longer phrase. “Short tail keywords” refer to 1-2 keyword phrases like “party” or “party supplies”; “long tail keywords” refers to longer versions like “kids party supplies” or longer. Of course, knowing what they mean is of little use if you do not know how to utilise them in your keyword decision making process.

Continue reading →