You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp?
To put it simply, every search query involves a series of words, be it a single word or a longer phrase. “Short tail keywords” refer to 1-2 keyword phrases like “party” or “party supplies”; “long tail keywords” refers to longer versions like “kids party supplies” or longer. Of course, knowing what they mean is of little use if you do not know how to utilise them in your keyword decision making process.
Continue reading “Part Two: Choosing the Right Keywords to Target – Short versus Long Tail”