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Relaunch Your Website The Right Way

Your website has been live for over five years and has served you well: generating business, gathering new clients; but now you feel it’s time for a change. You have come to believe that it is outdated, or sales are … Continue reading


Part 1: Choosing the Right Keywords to Target – Keyword Competition

Everybody wants to be Number One on Google, but the big question is, Number One for what? When you do      a search on Google, you search by keywords or phrases and, based on your query, Google ranks pages … Continue reading


Part Two: Choosing the Right Keywords to Target – Long versus Short Tail

You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp? To put it simply, every search query involves a series of words, be it … Continue reading