7 Social Media Quick Tips for the Festive Season

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Xmas social media

It’s December!

2024 is winding down fast and the Festive Season is upon us…

This time of the year presents great opportunities for your business, even as the holidays mean hopefully taking a little time off to relax and recharge for the New Year. In particular, social media strategies can really boost your presence in the mindset of your target audience.

This rings particularly true if you are a retailer or hospitality business – as the Christmas season is the busiest and most profitable time of the year.

Social Media & The Festive Season

Almost 60% of today’s shoppers turn to their preferred social media platforms for inspiration when it comes to buying gifts, planning parties and events, and booking holidays or vacations. Since so many people leave their gift purchasing and bookings until the last moment, if you present great options, it’s likely your targets will be instantly captivated and compelled to act – as FOMO (fear of missing out) is very real and no more prevalent than in the leadup to December 25th!

Here are some simple social media tips for optimising your reach, engagement, and conversions during the Festive Season.

7 Simple Social Strategies for Christmas

1/ Festive Post Design

As Christmas and New Year approach, dress up your posts to set the tone – think Christmas Trees, tinsel, sparkles, holly, and other Christmassy design elements – including emojis, memes, and GIFs – to make your posts stand out and nod to the season. Just make sure you maintain your brand identity throughout.

    2/ Ask Questions

    Audience interaction drives engagement (and SEO results!). Run surveys or polls (e.g. “This or That?”), ask what they like to eat for Christmas Dinner, whether they prefer a beach holiday or a snow vacation, what book they’re looking forward to reading on their break … anything that’s on brand for you and speaks to your target audience.

    3/ Tag a Friend for Holiday Magic

    Post an alluring photo or video and get your audience to tag a friend who’ll love it as well. It’s great for SEO and fantastic for lead generation!

    4/ Christmas Gift Inspiration

    Let your offering shine by sharing gift inspiration available via your website or other business. From clothing to giftware, restaurant or entertainment booking vouchers to experiences and everything in between, inspire and motivate your followers. It works even better if your posts are shoppable directly via the social platform.

    5/Festive Giveaways

    Drive engagement and delight your fans with Holiday Cheer and a Festive Giveaway! Have people Like, Comment, Tag a Friend, and Share your post to potentially win. Or ask them to subscribe to your blog or newsletter. This promotes your brand and strengthens relationships with customers and clients for repeat patronage and ongoing loyalty.

    6/ Christmas Lists

    Santa’s making a list and checking it twice – and you can curate Christmas wishlists and/or checklists to drive engagement and assist your fans. From décor ideas to gift inspiration, holiday packing lists for different types of vacations to menu planning checklists, to countdowns to the Big Day – you’re limited only by your imagination!

    7/Christmas Recipes

    Festive food is a highlight of Christmas for almost everyone – so why not share a favourite Christmassy recipe? From Grandma’s Traditional Recipes to recipes for Christmas cookies, cocktails, ethnic foods, homemade pet treats, healthy/vegan/gluten-free, kids cooking, and more, this could resonate really well with your followers.

    Strategic alignment of your posts with the holidays is a great way to capture your audience, boost engagement, and drive sales. Plan your content (and preschedule where possible), create a sense of urgency, and make sure you engage with your followers.

    You must also ensure your posts are unique and original, remain on-brand, and are inclusive and culturally sensitive. Don’t over-promote, as this will potentially annoy your audience.

    As well as being a reputable Web Design & Web Development and SEO Company, SEOcycle can help with Social Media Management for SEO.

    🎄Merry Christmas from SEOcycle 🎄

    No matter how (or what) you celebrate and observe at this time of the year, we want to wish all of our clients, followers, and prospects our very best wishes for a happy and safe Christmas, Festive Season, and New Year.

    We so appreciate you and we look forward to working with you in 2025 to help you succeed and realise even bigger and better things to come for your business online.

    Rod, Alana, & the SEOcycle Team.