The Advantages of Perth SEO

SEOcycle has helped many Perth-based businesses become successful online and rank highly for their chosen keyword targets. Perth is a city which, due to its geographical remoteness, has a unique set of challenges in regards to SEO

distance

Perth is a large city with just over two million people, so is a sizable target in terms of potential user groups for any website. What makes Perth unique though is its geographical remoteness. Second only to Honolulu, it is one of the most isolated cities in the world, being over two thousand kilometres from Adelaide, its closest Australian city. It is actually closer to Dili in East Timor & Jakarta than the other major east coast Australian cities such as Sydney, Brisbane etc. It is this isolation that not only provides challenges to any SEO campaign but also opportunities you can exploit to get effective results online.

Perth’s isolation means the market is very compact in terms of search pattern, which is of particular interest to businesses who wish to target locally. Google likes to provide search results that are relevant to its user base and if possible list results for local services. Perth is like an island city in that it doesn’t blend borders with any surrounding region. The east coast of Australia, in comparison, has for the most part major cities and large sprawling regions with many micro cities close together, which means Google finds it harder to define definitive local lists. But how can this help with your SEO campaign?

Let’s say a user is searching for a painter in Perth. What this means is in Perth you can target longer geographical keywords such as “painters Perth” and once it ranks highly and your site has gained authority in the niche, the shorter tail keywords like “painter” & “painters” will also rank highly as there are no other geographical options available. In summary, you work at making your Perth-based locality strong in Google’s eyes and the rest falls into place.

Perth is an isolated city but it is this isolation that can be used in a positive way when targeting the city’s organic search volume.

Contact us today for a free website analysis and let us show you how we can make your Perth-based business website a success.

The Finest Content Writing Services in Australia

Here at SEOcycle, we are proud to offer superior content writing services Australia-wide and to our international clients.

A successful website is heavily reliant on having dynamic written content. This is not only important from an aesthetic outlook, but also from an SEO perspective. While images and graphic design are important, a website should also have engaging written content on its home page and other landing pages, not only to provide information and entice visitors to stay and browse your site, but also to gain authority with search engines.

How can SEOcycle help you with written content?

  • Unique articles and writing to make your website stand out from your competitors
  • SEO articles for online back-linking to gain authority in your chosen niche with specific keyword targets
  • Informative content to sell your product or services
  • Keyword-targeted website content for SEO purposes
  • Blog articles to keep your website content dynamic and interesting
  • Updating of an existing website to improve its appearance and informative footprint
  • Professional article proofing and editing services
  • Brochure and pamphlet writing
  • Professional targeted content writing with a call to action to improve your onsite performance for growth and success

Our experience in content writing extends to dozens of very satisfied clients, including but not limited to those in the following fields:

  • Medical Imaging
  • Complimentary Health and Wellness
  • Criminal and Migration Law
  • Fashion
  • Giftware
  • Pet care Services
  • Travel Companies
  • Automotive Services
  • Electrical and Plumbing Services
  • Historical Blogs
  • Adult Products
  • Environmental Services
  • Bridal Services
  • Hair and Makeup Artistry
  • Cosmetic Enhancements and Treatments

Our writers are highly experienced in writing for a wide range of clients in a vast array of fields, and are all native English speakers. All of our writing work is either written by or delegated accordingly by our head copywriter, who also provides a final proof and edit of every article before delivery to the client.

Contact SEOcycle today to have us provide content writing services from Australia for all of your content writing needs.

Finding an SEO Consultant in Sydney??

Search for SEO consultant Sydney and you will get a myriad of links and offers all vying for your SEO business.  How do you find the right consultant for you?

Of course, we believe SEOcycle should be your first choice – for a number of reasons:

1/ Personal service – We treat all our clients as individuals and not just a number. You will always have the same point of contact and manager of your account, always available via email, phone or Skype. We aim to keep you well informed as to progress of the campaign, and constantly review and suggest possible improvements and strategies you may employ to get your site ranking well.

2/ Extensive reporting – We provide a weekly report of ranks achieved and all work done on your behalf during that period. Unlike a lot of other SEO companies, we aim to keep you up to date with our weekly report, and not just report a monthly report at the end of the cycle. Each week we analyse your ranks, onsite analytics so we can make dynamic changes to any campaign as needed, and not just review at the end of each month.

3/ Personalised campaigns – we tailor every campaign to suit the client’s budget and aims. Every website is different, as is its target market, so we initially liaise with our clients extensively to determine their goals and develop a campaign based around those needs with achievable outcomes. Unlike a lot of other SEO agencies, we do not have a cookie-cutter approach to our SEO activities, but actually listen and develop the campaign with our clients.

4/ Local contact – We are based in Sydney so are available during normal Sydney business hours should you need to contact us for any reason. Hiring overseas firms means delays due to time differences, problems with communication due to language difficulties, and simply distance. SEO is an important part for any online business so hiring locally can help streamline the process.

5/ No contracts – Unlike most search engine optimisation companies in Australia, we do not require contracts. We simply work on a month to month basis and work can be suspended at any time. We are confident you will be highly impressed with our services and results, and as such we do not feel we need to lock our clients into long term contracts.

6/ Affordable – We aim to make our services affordable for all of our clients. We work with a lot of small to medium businesses, and understand the budgetary constraints that may apply. Our solution is designed to not only deliver results but to also do so in an affordable way.

7/ We get Results – The most important point is that we get results.  We are happy to share examples of current clients that we are getting great results for.

So if you’re looking for an SEO specialist in Sydney , contact us today for a free website and keywords analysis

The Importance of Good Content & SEO

We have many clients come to us who want to be on page one after a website is launched. When I review the site, I see a great looking site, lots of great images, really good navigation, but no significant written content … and this can be a problem in terms of SEO.

Google does not review your site using the human eye; instead, it uses a complex computer algorithm to crawl your site to determine what it’s about and where it should be placed. While an image-intensive site may look great, Google finds it hard to work out the site’s purpose; images on it are mostly black holes in content. Take a look at your site; if you take away the images, can you tell what your site is about? If not, how do you expect Google to?

When working out what content you need, there are some simple rules you should consider when optimising your site’s content…

  •  Front Page Content – The front page is the gateway to your site and it is imperative you make a great first impression for visitors to the site; the same can be said for Google bots.  You have to provide enough content so Google can determine what the site is about, but also not too much that it detracts or hampers the human user’s use of the site.
  • Unique Content -All content on your site should be unique to the site. Google aims with its organic search results to provide good relevant search results from a variety of sources; not to simply list the same thing over and over again. Content obviously gets copied and rather than listing all results, Google will aim to list only the most relevant and ignore the rest. What this means is, if you have copied content on your site from other sources, Google will ignore the content affecting your site’s authority overall and thus its ranks.Duplicate content also applies to internal pages. If you have many pages with essentially the same content, Google will simply ignore the extra content as not being relevant, so if you want your whole site to be indexed properly, ensure all content is unique across your site as well.
  • Updated Content – Many website owners fall into the trap of “set and forget” when it comes to content. Your content might be great at launch, but if nothing is added to the site it becomes stale and thus could affect ranks. The way Google looks at it, if you do not care about your site why should they?
    Content across all pages should be periodically (every 4-6 months) rewritten and freshened to keep the site up to date. In addition to this, you should have a blog or news section updated weekly with unique relevant posts, which not only increases the content available on the site thus increasing authority, but also shows the site is active which Google will notice.

Content of a website is just as important as the design and useability. It is an important factor for Google determining the website purpose and how important it is in relation to it, which obviously affects ranks.  At SEOcycle, we employ the best content writers to help our clients’ websites achieve the ranks they desire. Contact us for a website review and advice on how your website can be improved.

SEO specialist Sydney

Google “SEO specialist Sydney” and you will see many companies who claim to be specialists and who say they offer the best service; how can you be sure?
SEOcycle is a Sydney-based company that specialises in one thing, Search Engine Optimisation, with our aim being to deliver the very best possible service to our clients at an affordable price.

We take a holistic approach with all of our clients, with the first step being understanding the client’s goals and business aims. This is important as we need to work closely with our clients to determine that our SEO goals are the same as the theirs. Too many SEO companies will ignore this important step, and try to dazzle prospective customers with high search volume keywords and promises of lots of traffic. In the unlikely event that they actually get top page ranking for those keywords, they are even more unlikely to convert anyway, as it is not targeted. In addition to that, the rank will be short lived as Google would notice the low conversion/interaction of the visitors, and drop the ranks accordingly as not being of merit.

When developing an online marketing plan, research is key, and at SEOcycle we offer a free website and keyword analysis to determine whether we can help the client, which is our ultimate aim. We give honest feedback as to a website’s prospect of ranking, whether goals are realistic, and, if SEO is warranted, we give estimated time frames for ranking to occur. We work simply on a month to month basis, no contracts, so our customers know we are working hard each day to ensure they get the best possible results. Many SEO companies try and sign you up for a fixed contract deal of 6 – 12 months, and before signing such a contract, ask yourself this: “If they are so confident in their service, why the need for a lock in contract, when results should drive the ongoing commitment anyway?”

Once we start work, we are in constant contact with our clients. We provide weekly reports, and are always available for a chat. Phone, email, or Skype with your own dedicated SEO manager, who works with you to achieve your goal and get great results. SEO is not just a matter of link building, it requires a comprehensive approach to promoting your website offsite while optimising the way it performs and looks to Google onsite. This is an ongoing process so you need a dedicated manager to be involved in this process the whole way.

So if you have just launched your website or feel you are not getting the level of service or results from your current SEO provider, contact us for a free keyword and website analysis today.