As any SEO expert will attest, part of a great, SEO-optimised website is having a blog. This is a method of content marketing that, when written in a clever way to incorporate your focus keywords, provides the dynamic content Google and other search engines seek to rank your site highly.
Continue reading “Blogging: How to Enhance your SEO Efforts”
You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp?
To put it simply, every search query involves a series of words, be it a single word or a longer phrase. “Short tail keywords” refer to 1-2 keyword phrases like “party” or “party supplies”; “long tail keywords” refers to longer versions like “kids party supplies” or longer. Of course, knowing what they mean is of little use if you do not know how to utilise them in your keyword decision making process.
Continue reading “Part Two: Choosing the Right Keywords to Target – Short versus Long Tail”
SEO Content. Does your website have enough content for it to rank highly in search engine results?
So many new clients come to our SEO company in Sydney for help to achieve Page 1 rankings on Google. This may be as soon as their new website is launched, or to increase the visibility of their existing site.
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Creating a website and launching it is just the first step in your website’s evolution. To be a success, it must rank highly in its respective niche, and a great way to help your website achieve this is by having an onsite blog.
A blog is a great way to add content, keep your visitors informed, and also shows Google that your site is active and providing new experiences and information to your viewers – helping push your site up the ranks. Below are a few tips for setting up your blog and how to get the best results from it…
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The internet has allowed businesses to connect with more people and to increase interaction with their client base. This increased interaction can come at a cost should a client/customer become dissatisfied with your service. Now more than ever, a disgruntled customer, with a few clicks of a button, may leave a scathing review online that can affect your bottom line for years to come. All is not lost, however, as there is a solution, Reputation Management.
Continue reading “Reputation Management & SEO”