This is the third case study in our series in which we showcase a small selection of SEOcycle client success stories.

CLIENT: Medical Supply Company

Our Client

Based in Victoria, this Medical Supply company is a pioneer in its field.

It is a premium online supplier of more than 10,000+ products from the global and local brands and manufacturers that professionals, and associated/parallel industry providers know and trust.

This Medical Supplier is currently Australia’s fastest-growing supplier in its field and is renowned for outstanding quality, exceptional services, flexible ordering, unbeatable prices, educational customer support, and fast, reliable nationwide delivery.

Our Work

We have been conducting our comprehensive SEO campaign for the Company for more than 6.5 years. Over this period, we have worked consistently and tirelessly to deliver high-quality, steady, reliable, and cost-effective search engine optimisation services targeting core keywords, meeting the complex needs of technical SEO, tweaking our strategy as required, and optimising our client’s website where necessary.

At the outset, we provided relevant landing page written content to support top ranks for our target keywords. For the first few years of our SEO campaign, we also delivered regular blogs for publication on the client’s website; more recently, we write and deliver SEO-optimised guest posts for off-site publication and high-authority backlinking every month.

All website writing, on-site blogs, and guest blogs are original, unique, and researched and written by our experienced co-owner/head writer.

Our Results

Our tailored, ongoing SEO strategy has achieved impressive year-on-year growth for our client. They started with around 3000 organic visits per month; they currently average around 18,000 organic visits monthly, smashing their competitors in terms of organic reach.

They are also now achieving good ranking growth for AI results.

Organic Traffic Improvement

First 28 days of Campaign – December 2020

Referring Domains = 52
Organic Traffic = 3452
Impressions = 13,990
Page 1 Keyword Ranks = 260 (rank 1-10 position)
Top 3 Keyword Ranks = 110

May 2026 Campaign Statistics:

Referring Domains = 503
Organic Traffic = 17,846
Impressions = 190,740
Page 1 Keyword Ranks = 2200 (rank 1-10 position)
Top 3 Keyword Ranks = 900

AI Penetration Growth

AI citations for the website are also trending well.

This SEO campaign is ongoing as of June 2026.

Final Thoughts

This client case study illustrates really well the value of investing in a tailored SEO campaign, with the view of it ideally being ongoing, as results do indeed build over time. Commitment, patience, and the right approach to experienced, white-label SEO (which is what we offer at SEOcycle) can reap tangible rewards in terms of visibility and website visits, and these results expand with time, active attention, and dedicated efforts on the part of your provider.

Part of the key to achieving the very best results is having a willingness to take the required actions to optimise your website and provide the necessary content that Google and other search engines (including generative engines) use to rank both organically and for AI searches. Our partnership with this client for their SEO strategy demonstrates what can be achieved when all these SEO puzzle pieces come together.