This is the second case study in our series, with the aim of highlighting a small selection of SEOcycle client success stories.

CLIENT: https://outsourcedstaff.com.au/

Our Client

Outsourced Staff is an Australian-based outsourcing company. The company matches businesses and providers in Australia, the USA, and globally with highly-skilled workers in the Philippines in the tech, digital, engineering, and customer support spaces. This enables hirers to build a strong workforce of remote talent that integrates seamlessly with their businesses, allowing them to rapidly scale their business, reduce operational drag, and side-step high costs.

Our Work

Outsourced Staff came to us in late 2024/early 2025 as an established business seeking more clients, higher visibility in AI search results, and elevated organic growth.

At that time, their website was ranking partially for a lot of keywords, but they sought to get more of these onto Page 1 in search engine results pages for better exposure. They also wanted to dominate their niche for AI queries.

We performed an in-depth website analysis and keyword analysis and launched our SEO campaign in February 2025. Specific changes to their website were required in terms of site layout, navigation, and content optimisation towards the needs of search engines and AI tools.

Our client has their own dedicated team of writers and web developers who are working collaboratively with us and under our direction to support the needs of our SEO strategy.

Our Results

From the commencement of our SEO campaign in February 2025 to March 2026, we’ve ranked the site and achieved our client’s objectives, including month-on-month growth from the outset. This has been particularly successful in terms of driving AIO exposure and boosting AI queries.

Organic Traffic Improvement

First 28 days of Campaign – February 2025:

Clicks – 240
Page 1 Keyword Ranks – 148 kwds rank 1-10 position

March 2026 Campaign Statistics:

Clicks –1660
Page 1 Keyword Ranks – 1488 kwds rank 1-10 position

AI Penetration Growth

The client had zero AI penetration at the commencement of our SEO campaign in February 2025.

By March 2026, AI citations for the website were as follows:

This SEO campaign is ongoing as of June 2026.

Final Thoughts We are very proud of not just the results we achieve for our clients, but the relationships we build with them. Our SEO agency considers itself part of our clients’ teams as opposed to an entirely separate entity. Only through a collaborative, tailored approach can optimal, lasting results be achieved.