SEO in 2025 – Must-Know Facts and Statistics

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Seo optisiation

SEO in 2025 – Must-Know Facts and Statistics

How are you maximising your organisation’s visibility online?

Is SEO relevant to your business in 2025?

KEY INSIGHTS

  • SEO (search engine optimisation) is the art and science of optimising web pages and other content to rank highly in search engine results pages when relevant search terms are entered. It remains among the most effective channels for digital marketing.
  • Having a solid SEO strategy with an ongoing SEO campaign is an extremely effective way to boost your brand’s online visibility and not only support but also accelerate its growth.
  • Hiring a dedicated SEO provider who has in-depth knowledge, technical expertise, and specialised tools to deliver a comprehensive SEO strategy is crucial for the best results.
  • SEOcycle is an experienced SEO specialist in Australia. Since being founded in 2012, we have helped hundreds of clients both in Australia and internationally improve their organic reach online with our high-quality, transparent, and affordable SEO services.

SEO is as alive and thriving – and as important as it has ever been. As with anything else in the digital world, however, it’s an entity with ever-moving goalposts, and it can be challenging to keep up, from frequent changes to the Google algorithm to the introduction of AI-generated search results and much more.

Hiring an experienced, expert SEO agency can be a great idea.

9 Essential SEO Insights To Know Now

  1. Your competitors likely have an SEO strategy – and if they don’t yet, they will soon. Australian business investment in SEO services by the end of 2025 is estimated to be 12% higher than for 2024, at approximately $1.5 billion.[1]
  • Almost 50% of digital marketers report that organic search (driven and supported by SEO) delivers the highest return on investment of any marketing channel.[2]
  • 93% of all search engine use in Australia occurs via Google[3], and Google organic search underpins almost 58% of global web traffic[4].
  • The number one result in Google SERPs gets almost 28% of all clicks.[5] 75% of internet users do not navigate past Page 1 of Google’s search results pages (SERPs) – so getting yourself onto Page 1 matters.[6]
  • Google uses more than 200 ranking factors in its algorithm[7], and it launched 4 core updates to the algorithm in 2024. These can impact a website’s existing search engine rankings – so you need to be able to adapt accordingly and in real time.
  • 63% of online searches in Australia are conducted via mobile devices; this number exceeds 72% when global figures are considered. (Desktop search accounts for 30% and most of this is for B2B.)[8][9]
  • The top three ranking factors for Google Search results are high-quality written content, user page experience, and relevant, quality links.[10]
  • Almost 50% of Google searches seek local information, and, according to Google, almost 30% of local searches result in a conversion. This illustrates the importance of local SEO.[11]
  • Complete and active Google Business profile listings attract seven times more clicks than those that are empty or incomplete.[12]

Choosing Your SEO Provider

Our experience over many years in this industry has shown us that a “jack-of-all-trades” approach to digital marketing is not necessarily best when it comes to specialised functions like search engine optimisation. While a significant number of digital marketers do offer SEO services, not all of them are legitimately “SEO experts”.

Don’t you deserve to know that your SEO provider is indeed an experienced SEO specialist?

What makes SEOcycle different?

Here at SEOcycle, we believe in doing what we know inside-out – and doing it incredibly well. Our core expertise and offerings are in SEO and web development/design services. We also offer web content writing with a focus on SEO writing (including blogging) and social media management to support SEO campaigns.

We not only work with sole traders, small businesses, and medium-sized companies, but we can also white-label our SEO services to digital marketing agencies.

Explore how we can help your business or other organisation grow and succeed online. Our affordable SEO services are delivered with transparency and integrity – and with weekly reporting, we consistently demonstrate what we are doing to build and underpin your online visibility.

Contact us today.

[1] IBISWorld Australia SEO Industry Report

[2] Search Enging Journal

[3] StatCounter Global Stats

[4] Sparktoro

[5] Backlinko

[6] HubSpot

[7] Backlinko

[8] SimilarWeb Reports

[9] SEMRush

[10] Search Engine Journal

[11] BrightLocal Local Consumer Review Survey

[12] Brightlocal

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