Why do you need a dedicated, expert SEO provider?

Search engine optimisation is critical for ranking highly in organic search results. While it’s true that there are some SEO actions you can perform without the services of a professional SEO company, much of what truly makes a positive difference occurs “behind the scenes”. This includes constantly navigating the complex challenges associated with the “algorithm”.

KEY INSIGHTS

The Google algorithm continuously evolves, being updated daily. While most updates are minor, disruptive major updates can occur a few times annually.

Organic search results statistically attain the highest ROI, much more than paid advertising. Search engine optimisation is crucial to visibility in organic search results, and a strategic, savvy, in-depth approach to SEO must be incorporated for optimal success online.

Participation in a tailored, dedicated SEO campaign that’s delivered by the right SEO provider offers the best opportunity and highest likelihood of succeeding online in terms of visibility and website visits from your target audience.

SEOcycle is a reputed SEO company in Australia offering affordable SEO services with a focus on small- and medium-sized businesses. We work with clients both locally and internationally.

What is Meant by “Organic Search”?

“Organic search” is a term that describes non-advertising-based website traffic that’s driven by search engine results page (SERP) listings. Unlike Paid Ads, organic search results are ranked by search engine algorithms (most commonly, the Google algorithm).

Organic search results appear below the paid ads that are placed at the top of a SERP and delivered in response to the specific search terms (aka keywords) entered by the user. They are based on:

Quality
Relevance
Authority

Why are organic search and SEO so important?

Organic search currently accounts for more than 53% of all online traffic[1]. Staggeringly, up to 99%[2]of internet users do not habitually look beyond Page 1 of search engine results[3]. More than 80% of internet searches worldwide are conducted via Google[4], and well over 60% are performed using a mobile device[5].

Search engine optimisation is proven to be the most effective and efficient way to rank a website on Page 1 of relevant SERPs. Of a large pool of professional digital marketers surveyed, more than 90% reported that SEO continues to reliably make a positive impact on both website performance and marketing goals[6].

What is the Google Algorithm?

The Google algorithm is a dynamic, sophisticated, continuously developing and very complicated system. Sequences of computerised instructions crawl billions of webpages to understand and define how search results will be retrieved, ranked, and delivered, based on their relevance and value for specific keyword searches.

The algorithm achieves this by crawling and indexing web pages, understanding user intent for searches, and then ranking and delivering web page results based on its determination of their relevance, context, quality, user-friendliness, and backlinks.

Why Does The Google Algorithm Change So Often?

The Google algorithm changes many hundreds of times each year, with minor alterations made every day. Major core updates are also implemented, often two or three times annually. These amendments are made to:

Incorporate evolving technology
Respond and adapt to user behaviour
Improve search result quality based on context, user search intent, and content quality
Reward high-quality, high-authority, trustworthy content
Overcome generic or low-quality content
Detect, counter, and penalise black-hat SEO techniques
Combat spam
Support ongoing testing

What Does the Google Algorithm Currently Favour?

An excellent, seamless on-page user experience (UX). This includes security, functionality, ease of navigation, mobile responsiveness, and Core Web Vitals.

Original, unique, high-quality written content with natural keyword incorporation and relevant, high-quality internal links and external backlinks. Content must not be duplicated from other sources, even within your own website. It needs to be of an adequate volume and user-centric. It should deliver human users with valuable information and expert insights, while also meeting the needs of algorithmic bots. It must also be human-generated.

(There’s a lot of current buzz about AI-generated content, but we strongly urge you not to fall into this trap. While it may seem like an easy route to creating the content your website (and other online channels) needs, even of the highest possible AI quality, it will always be generic – and it’s often incorrect. A lot of people can tell the difference – and it is not a good look for your brand. Algorithmic bots can tell, too. If used on a webpage or an onsite blog, it’s ultimately not good for SEO outcomes and has a high potential for ultimately being identified by the algorithm and penalised. AI-generated text on pages may even lead to significant page demotion in SERPs.)

Strong signals in terms of authority, expertise, experience, and trust.

User engagement metrics, which include low bounce rates, click-throughs, and page dwell time.

Technical SEO best practices, including but not limited to crawlability, page speed optimisation, schema markup, and more.

Adaptation to the emerging requirements of generative engines and AI optimisation.

How Can SEOcycle Help?

It’s critical that you consider SEO as a long-term strategy, and not a quick, temporary fix.

As an experienced, dedicated SEO provider, SEOcycle can help you improve and maintain your online visibility with a comprehensive, tailored SEO strategy. This involves steps such as:

user experience optimisation
diversifying your traffic sources
ensuring your content is original, relevant, and authoritative, and original
improving your site speed and optimising for mobile
ensuring your site is dynamic
aligning our campaign with Google’s official guidelines for best practices
monitoring performance to identify and respond to any drops in visibility caused by algorithm amendments
and much more

We exclusively use ethical SEO practices, and we consistently upskill to remain abreast of the latest trends in SEO.

For economical SEO services, no matter where you are and no matter what size or type of business you operate, get in touch with us today.

Need a website or content writing services? We can help with these as well.

[1] https://www.digitalsilk.com/digital-trends/top-seo-statistics/

[2] https://backlinko.com/google-ctr-stats

[3] https://www.semrush.com/blog/seo-statistics/

[4] https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/

[5] https://www.digitalsilk.com/digital-trends/top-seo-statistics/

[6] https://www.conductor.com/academy/state-of-organic-marketing/