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Copywriting & Blogging

An important role for an SEO and Web Development company is the provision of high-quality content writing that is particular to the client’s business. This includes copywriting, blogging, and editing. We are proud to offer this service as part of our integrated approach to SEO, as a full-service economical SEO provider.

At SEOCycle, we have our own dedicated, in-house professional copywriters, content writers, and ghost-bloggers who deliver premium content as per client briefs.  The following services are offered where applicable:

  • Website Content
  • SEO articles
  • Blog articles
  • Professional Editing and Proofreading of Website Copy
  • Press Releases

We offer copywriting services for small business as required as part of an overall SEO strategy, as part of our web design and development service, or as a standalone service where required by the client. We also offer ghost-blogging services for small business.

Our lead copywriter is an Australian native English speaker located in Sydney, Australia who has a Bachelor’s Degree and has been working exclusively in providing writing services since 2013. She is also qualified in professional editing and proofreading. She is highly skilled in researching, writing for a wide range of target audiences on a vast number of topics, and she has written content and blogs for clients all over the world.

Our team of SEO writers are located in-house with a high level of skill and expertise in writing on a very wide array of topics for a vast number of industries. Our quality writers are situated in four continents worldwide.

As a top Australian SEO provider, we believe it is crucial to have writers who are expert in SEO writing that is targeted and specific to website content with the aim of not only engaging audiences but also ranking website pages, as opposed to simply writing for other mediums. This is what we are very proud to deliver.

Frequently Asked Questions

SEO-optimised content is high-value, high-quality, and original, and while it must be written for the needs of the algorithm, it must foremost meet the needs of its human audiences. It should match search intent, build authority in its niche, and earn natural, powerful backlinks. Ideally, it will be dynamic, with fresh content added or updated regularly. Content that supports SEO includes well-described, keyword-focused services/product category landing pages, authoritative blog posts, how-to guides, and FAQ pages.

Blogging is a great way to support your business. It helps build authority and customer trust, drives SEO and search traffic, provides dynamic (and potentially evergreen) content for your website, and can be shared on your social media. It is one of the best ways to grow your brand online and to inform, educate, entertain, motivate, and inspire your audience.

Ideally, you will publish a new blog article at least once per month. Blogs should be at least 500 words (minimum); 750-1500 words is better, depending on your topic. Write for your target audience (including their readability level, interests, and expectations) about topics that are relevant to your brand, business, industry, or niche. Blogs should be original, human-written, and include some of your target keywords. For SEO, it’s a great idea to have a “Latest Blog” feed on your home page.

You need to know your target audience and what your readers want, need, and expect when they visit your website. Content tone and composition also need to be on brand for your business. Pages must be organised, and your writing must be clear, concise, scannable, and otherwise SEO-optimised. Focus on engagement, your offering, what distinguishes you from your competitors, and why your solutions are right for your audience. You also need to accommodate the evolving needs of AI.

Writing clear, concise, well-written website copy requires time and some talent for writing (and, potentially, researching effectively). Our experienced professional website copywriter can do this on your behalf.

YES. Not only do FAQs (frequently asked questions) or Q&As (questions and answers) provide valuable information your audience seeks when they visit your website, but these sections on your landing pages are intrinsic to being cited in AI search results (e.g. Google AI Overviews and generative engines like ChatGPT).

It should have:

  • your logo (if you have one)
  • a hero image/banner
  • a clear, concise main headline
  • a sub-headline
  • a primary call to action (e.g. “Book Now”, “Donate Now”, “Order Now”)
  • easy-to-navigate written content overview of your offering and value proposition
  • social proof (reviews, testimonials)
  • footer links (clickable social media links, site navigation, T&Cs, privacy policies, contact details)

AI content has limitations; raw, unedited AI text frequently performs very poorly in terms of SEO. Search engine algorithms reward content that is helpful, people-focused, and evaluated based on its helpfulness, quality, and relevance. AI-generated content is often inaccurate, always unoriginal, and always generic – which results in weak user signals and shorter on-page dwell times. Furthermore, Google has expanded its definition of “thin” content and may now be actively penalising AI-generated content. AI content is also potentially at risk of being identified as spam. Websites that feature original, unique content composed by humans perform far better over time – both for SEO and with human audiences.

AI writing is generated by tools like ChatGPT that draw from existing online data based on prompts. It uses predictive text and, while it can be better than poorly written copy (especially produced by non-English speakers), it is generic in tone, lacks soul and nuance, and is often repetitive and clichéd. It is prone to being contradictory, making up false facts, ambiguity, and even hallucinations. It should never be used for a business website or blog without, at the absolute least, very heavy fact-checking and editing, if not rewriting it altogether.

Professional content writing is produced by human writers whose talents ideally include not just writing skills but the ability to research properly. Many writers (including at SEOcycle) are tertiary educated. Writers with utmost integrity produce content that is original, well-researched, draws from life experience, and conveys empathy, humour, cultural nuance, emotional intent, a distinctive voice, and meets the needs of the client’s brand and audience.

All website content writing and blog writing produced by us at SEOcycle is 100% human-written and researched using high-authority, non-AI sources. We do not use ChatGPT or similar tools to write. When you outsource your website and blog writing to us, you are assured you get what you are paying for – human-composed content with no shortcuts, no ambiguity, and no “grey areas”.

At SEOcycle.com.au we have the team to make your website realise its potential, so why not contact us for a free analysis and quote.

admin@seocycle.com.au

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