Why You Should Create Long-Form Content (AND How to Do It)

Content creation is a significant element of the digital marketing strategy. Since competition is immense, marketers are trying hard to produce high-quality content. But there is no fixed formula for generating content that converts visitors into final consumers.

Logically, content that can engage visitors for a longer duration is ideal. However, the process is not as easy as it sounds. Besides textual content, we need to incorporate visuals, examples, and research in our content pieces. And doing all of this is challenging in a shorter blog article.

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responsive web Deisgn

15 Tips for Responsive Web Design

Is your website delivering for your business?

Every modern business needs an up-to-date, highly-functional website to be competitive. Even if you are a sole trader with a small local business, the benefit of having a small website of just a page or two is imperative. Just as our parents and grandparents sought the services and products they needed via the Yellow Pages and similar, the internet is today’s go-to for consumers seeking solutions. Without a website, your business is essentially invisible.

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Image Conversions

How to Boost Your Website Conversions with Images

The online landscape is full of competition. Today, every website owner struggles to increase conversions, but not many succeed.

If you are in the same boat, you can learn to enhance the visual experience for your website visitors. You might have a fantastic web design with a complementing theme and amazing colours. But that is not enough.

When people are willing to spend money on something, they need reliability and assurance. You can earn both of these through using high-quality, relevant images. 

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Posted in SEO
Online shopping

SEO Strategies to Increase E-commerce Sales

Effective SEO strategies are vital for all types of websites, whether you are growing your blog or wanting to increase sales in your e-commerce store. However, among the different digital marketing techniques, SEO is known to be one of the most difficult forms to execute well.

SEO marketing requires essential steps to be taken and these requirements, when followed, will pay off. Google and many other search engines have rules that will help provide the best quality search results to their users. That’s why businesses need to create outstanding content for consumers and also meet the standards of search engines.

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Posted in SEO