Did you know that the new financial year is a perfect time to update your website?
The last financial year has ended and a new one has just begun. With the end of the financial year (EOFY), as a business owner or leader of any type of organisation, you will have reviewed your financials, reset budgets, and planned for this coming financial year. But what about your website?
Continue reading “New Financial Year – Is It Time For a Website Update?”
Does your business (or other organisation) have a blog?
Are you getting the best possible ROI from blogging?
Our modern age is indeed dominated by social media and video content, so it can be very easy to overlook the importance of blogging. For businesses aiming to build visibility, trust, and long-term online traction, however, blogging remains one of the most effective channels at your fingertips.
Continue reading “The Importance of Blogging – SEO, GEO, and Human Targeting”
“Do I need a website?”
This is a very common question that business owners all over Australia – and the world – ask themselves every day.
The importance of having a strong presence online has never been greater – no matter whether you are a large international retail chain, a small or medium-sized business, or a local sole trader. Understanding that the world has changed and that, to be competitive, every business really needs to be on the internet (i.e., to have a website), can be confronting for a lot of business owners.
Continue reading “Do You Need a Website? A First-Timer’s Guide to the Basics”
Blogging. Everyone is talking about it. It may be the most valuable thing you do on an ongoing basis to promote your business online.
But running a blog takes a commitment – it requires a lot of work on your part, and this eats into the time you’d otherwise spend on running your business (or even taking much-needed time out for yourself).
Continue reading “Blogging for Business: Why Outsource It?”
Promoting an operating system is one of the challenges that businesses face. It requires an extensive understanding of the product’s technical and user experience, and it can also present unique SEO challenges compared to promoting other products and services.
Digital marketing today is challenging due to the complexity of operating systems, the number of target customers, and the strong competition in the IT industry.
Continue reading “SEO Challenges in Marketing Operating Systems for Business Use”