Spring is Here – Should You Refresh Your Website?

September means spring here in Australia, and it’s fair to say that the coming of warmer, longer days and refreshingly balmy breezes on the horizon is very welcome. It feels like everything – including us – enjoys a renewed lease on life.

If you’re like us, spring cleaning your home is on your agenda. But what about your business? Should you “spring clean” your website?

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Hashtag

Do Hashtags Still Have a Role in 2026?

Hashtags have been used for many years now to widen reach, connecting people online with other like-minded users and the content that is relevant to them.  There’s a lot of buzz online recently, however, about whether they still have a role in marketing, search engine optimisation, and branding. Some thought leaders and influencers are even suggesting that “hashtags are dead”.

Hashtags are not dead – but the way they function, and how we should be using them, has definitely changed.

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AI tools

Unravelling SEO, AIO, GEO & Understanding the Limitations of Using AI SEO Tools

It’s undeniable that search engine optimisation has evolved dramatically, especially over the last 5 years or so. The incorporation of AI summaries and queries into search engine results has driven unprecedented industry upheaval and the need for marketers and SEO providers to pivot to meet these new challenges and user expectations.

AI search results on Google and other modern search tools are here to stay, and meeting the needs of these is now intrinsic to successful SEO.

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