Hashtags have been used for many years now to widen reach, connecting people online with other like-minded users and the content that is relevant to them.  There’s a lot of buzz online recently, however, about whether they still have a role in marketing, search engine optimisation, and branding. Some thought leaders and influencers are even suggesting that “hashtags are dead”.

Hashtags are not dead – but the way they function, and how we should be using them, has definitely changed.

Continue reading “Do Hashtags Still Have a Role in 2026?” →

It’s December!

2024 is winding down fast and the Festive Season is upon us…

This time of the year presents great opportunities for your business, even as the holidays mean hopefully taking a little time off to relax and recharge for the New Year. In particular, social media strategies can really boost your presence in the mindset of your target audience.

Continue reading “7 Social Media Quick Tips for the Festive Season” →

Since their first use in 2007, hashtags have transformed how we interact online. The term “Hashtag” was even added to the Oxford English Dictionary in 2014.

Anyone who uses social media will be well aware of the ubiquitous use of hashtags. They are literally everywhere – but do you really understand their purpose and how to use them properly?

Continue reading “A Basic Guide to HashTags for Business” →