The Game Google Plays

Google burst onto the scene in 2000, and users gravitated towards the simple interface it offered. At the time, the search market was dominated by extensive portals that offered up-to-date news and various applications, all on the one page sharing the search function. Google’s simple page design of logo and search box, which we all still see today, allowed it to quickly gain dominance as the go-to search portal for most users.

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