SEOcycle has helped many Perth-based businesses become successful online and rank highly for their chosen keyword targets. Perth is a city which, due to its geographical remoteness, has a unique set of challenges in regards to SEO
Perth is a large city with just over two million people, so is a sizable target in terms of potential user groups for any website. What makes Perth unique though is its geographical remoteness. Second only to Honolulu, it is one of the most isolated cities in the world, being over two thousand kilometres from Adelaide, its closest Australian city. It is actually closer to Dili in East Timor & Jakarta than the other major east coast Australian cities such as Sydney, Brisbane etc. It is this isolation that not only provides challenges to any SEO campaign but also opportunities you can exploit to get effective results online.
Perth’s isolation means the market is very compact in terms of search pattern, which is of particular interest to businesses who wish to target locally. Google likes to provide search results that are relevant to its user base and if possible list results for local services. Perth is like an island city in that it doesn’t blend borders with any surrounding region. The east coast of Australia, in comparison, has for the most part major cities and large sprawling regions with many micro cities close together, which means Google finds it harder to define definitive local lists. But how can this help with your SEO campaign?
Let’s say a user is searching for a painter in Perth. What this means is in Perth you can target longer geographical keywords such as “painters Perth” and once it ranks highly and your site has gained authority in the niche, the shorter tail keywords like “painter” & “painters” will also rank highly as there are no other geographical options available. In summary, you work at making your Perth-based locality strong in Google’s eyes and the rest falls into place.
Perth is an isolated city but it is this isolation that can be used in a positive way when targeting the city’s organic search volume.
Contact us today for a free website analysis and let us show you how we can make your Perth-based business website a success.