We’ve discussed at length in these articles how business or similar success online requires a strong, optimised web presence. Your website requires numerous features to stand out from your competitors and to be ranked highly by Google and other search engines. It must also meet the needs of its human audience. This is where our SEO expert and web development services provider can help you expand your reach and boost your chances of success online.
One thing you need to consider is your call to action.
How many website visitors do you currently have?
How many of these actually convert into paying customers or clients?
Your conversion rate is a crucial factor when it comes to assessing the success of your website. You must not only drive traffic to your site but also convert that traffic into customers.
One simple but oft-ignored way to succeed here is to optimise your call-to-action.
What is a Call to Action?
Call to action or CTA is a marketing term used to describe the prompt on a website or elsewhere that is designed to entice the visitor or other user to take a specific action. It is usually incorporated into a website in the form of a hyperlink or button.
CTAs will often be found:
- On your home page
- On your landing pages
- Embedded in your written content
- Embedded in your blog
- On your social media posts
Types of CTAs
- Lead Generation
- “Read More” Button
- Submit Form
- Product/Service Discovery
- Event Promotion
- Social Sharing
- Related Content
- Sign Up/Subscribe
- Closing the Sale
- Poll/Contest/Quiz
9 CTA Tips for Your Website
- Placement Matters – select the most effective place for your CTA. Buttons should be quickly and easily identifiable and clearly signify to the user what the page is about. Hyperlinks in written content should be clear and located at the end of the piece as well as at the beginning – this will suit both quick browsers and “deep-divers”.
- Colour Selection – it must stand out on your web page and appeal to your audience. Ensure the CTA font does not disappear into its background and that it is not hard to read.
- Be Concise – keep your CTA short and sharp – e.g. “Sign Up” “Buy Now” “See More” etc.
- Timing – delaying your CTA can be an effective way to inform and persuade your audience before giving them any “hard sell”. If conducted effectively, engagement will increase and bounce rates will fall.
- Be Creative – embed your CTA within a video, animation, social post, or blog article.
- Typography Matters, too! – use a large font that stands out and is easy to read. Set your CTA apart from other content and use margins, white space, and padding to draw the eye to it.
- Optimise for Mobile – your CTA must be easy to click/touch/swipe on a smartphone and similar devices.
- Be persuasive – make your CTA feel too compelling to ignore.
- Don’t have too many CTAs! You want your website to inform, captivate, and entertain – not just be about sell, sell, sell.
Choose SEOcycle for Website Design
SEOcycle is a highly reputed web design and web development agency located in Northwest Sydney. Operational since 2012, we have worked with many clients across Australia and internationally. We are also an expert SEO company – giving us a unique point of difference from our competitors and a whole new level of insight not what a successful website requires and how to achieve it in the most cost-efficient, effective way. We also offer professional content writing and ghost-blogging services.
Explore our offering online now or get in touch to have a chat about how we can help you.