Pixabay - concept-man-papers-person-plan-1868728

Essential SEO Tips for Success

As we’ve stated many times in past articles, SEO is a complex endeavour with numerous aspects that must work seamlessly in tandem to capture the attention of Google (and other search engines) and compel the algorithm to rank a website highly in search engine results pages (SERPs).

These aspects include actions taken both on and off a website.

While there is never going to be an approach quite as effective as a comprehensive targeted SEO campaign implemented and delivered by a professional SEO company, there are certain things you can do yourself to improve your website both for the Google algorithm and human audiences at the same time.

Continue reading “Essential SEO Tips for Success”
Posted in SEO
Essential Tools

Streamline Your Web Design With These Essential Tools for Business

Web design tools may be helpful at every stage of the website development process, from the original planning phase to the launch and post-launch management.

When choosing the essential tools for your web designing, it is crucial to consider many criteria, such as your level of design proficiency, the specific needs of your project, and the intended audience.

To simplify your life, we have created a list of significant tools that may simplify and improve your web design process. Let’s explore these indispensable tools for business web design.

Continue reading “Streamline Your Web Design With These Essential Tools for Business”
Pixabay - seo-search-engine-browser-search-3910506/

Is Your URL SEO-Friendly?

There is a huge number of factors that contribute to your SEO results, and many of these should be considered and implemented whether you participate in a paid SEO campaign conducted by a professional SEO agency or not.

Even without a formal SEO strategy (which is important to consider if you wish to achieve the highest visibility possible online), there are some things you can do to improve your SERP ranks, as well as the user experience (UX) for your audience. One of these is URL optimisation.

Continue reading “Is Your URL SEO-Friendly?”
Posted in SEO
Pixabay - social-media-hashtag-sign-marketing-7128184/

A Basic Guide to HashTags for Business

Since their first use in 2007, hashtags have transformed how we interact online. The term “Hashtag” was even added to the Oxford English Dictionary in 2014.

Anyone who uses social media will be well aware of the ubiquitous use of hashtags. They are literally everywhere – but do you really understand their purpose and how to use them properly?

Continue reading “A Basic Guide to HashTags for Business”
Piabay - web-design-webdesign-web-design-1668927/

What is the Average Cost of Website Design for Small Businesses?

“You get what you pay for”.

To an extent, this is true for all things, including website design and development. There are, however, extremely wide variations in costs for these services, and the highest price points certainly don’t always equate to better quality outcomes.

In particular, small business owners and sole traders often need to meet a strict budget, and many believe the costs of setting up a new website or improving their existing one will be prohibitive for their current circumstances. (This is at odds with the fact that having a robust online presence is now essential for business success of any kind). 

Continue reading “What is the Average Cost of Website Design for Small Businesses?”