Blogging. Everyone is talking about it. It may be the most valuable thing you do on an ongoing basis to promote your business online.

But running a blog takes a commitment – it requires a lot of work on your part, and this eats into the time you’d otherwise spend on running your business (or even taking much-needed time out for yourself).

Continue reading “Blogging for Business: Why Outsource It?” →

One of the most important aspects of successful SEO is having a content-rich website. Any reputable SEO expert in Sydney or anywhere else will tell you that overall, SEO is a complex puzzle with many pieces, but a successful SEO strategy begins and ends with quality content writing that is specific to your brand and your niche.

Continue reading “The Importance of Content Writing in SEO” →