What is the Average Cost of Website Design for Small Businesses?

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“You get what you pay for”.

To an extent, this is true for all things, including website design and development. There are, however, extremely wide variations in costs for these services, and the highest price points certainly don’t always equate to better quality outcomes.

In particular, small business owners and sole traders often need to meet a strict budget, and many believe the costs of setting up a new website or improving their existing one will be prohibitive for their current circumstances. (This is at odds with the fact that having a robust online presence is now essential for business success of any kind). 

For a lot of the web development providers out there, this is certainly the case – and some charge eye-watering fees for even the most basic website.

With the right web designer and developer, however, it is possible to create a stylish, on-brand web presence to get your business seen online, by the right audiences at the time they are looking for what you offer, and at a price you can afford.

How Much Does Web Design Cost?

From the outset, we do need to address the super-cheap providers offering their services from outside developed countries like Australia, New Zealand, the UK, the USA, and Canada. Due to very low labour costs in some nations, they can offer services with prices that seem too good to be true. Unfortunately, they frequently are – and a lot of people end up with substandard, low-quality websites that are unsightly, function poorly, don’t rank in search engines, and ultimately cost more to amend, fix, or start again from scratch.

For this article, we will look at average website costs in Australia.

Different local web design and digital agencies and freelance designers charge different rates. Depending on whether you need a simple or complex site, small or large, and whether it is an eCommerce site with additional functionalities, the average website development costs from $5000 ($8000+ for eCommerce sites) to $30,000 or more (with GST is on top of this).

For a small business website, the average cost in Australia ranges from $1000 to $10,000 for a basic site.

Too many web developers and designers charge exorbitant fees for their services. Furthermore, they also charge ongoing fees for hosting and maintenance – meaning clients do not actually own their websites, even after they have been finalised and delivered. This also prevents business owners from seeking the services of another provider for updates, should they wish to do so.

SEOcycle is different.

We don’t believe in charging higher fees just because we can. We understand small businesses and medium-sized businesses, and the cost pressures that many face at times, especially in the early stages of running the business and during slower economic periods.

We are committed to offering a transparent service with integrity and charging a fair price for what we do, without compromising on quality or cutting any corners.

Why Choose SEOcycle?

SEOcycle stands apart from our competitors in all of our service offerings, including web design and development. Moreover, as an expert SEO provider, we have unique knowledge and insight into what qualities a website needs to rank highly in search engines and to stand out to Google’s algorithms. We build our websites to be SEO-optimised, whether you seek to undertake a future SEO campaign with us or not. We also set up our websites so that our clients are capable of performing future maintenance themselves to save on ongoing costs.

Unlike a lot of other providers:

  • We do not lock our website clients into ongoing contracts with us.
  • Your new or revamped website belongs to you and you alone.
  • We build your site on your server (we can advise you regarding this setup) and there are no ongoing fees with us – you pay your web server host directly.
  • We work with you to understand your business and your vision and we deliver as promptly as possible, depending on you providing us with the specific information, content, graphics, etc you require.
  • You have 100% control of your completed website and can make updates or changes yourself.
  • We are available to help you (at competitive prices) if you require amendments, additions, or updates at any time in the future that you don’t feel comfortable doing yourself.

In terms of prices, we pride ourselves on offering an affordable, economical fee structure that is fair and transparent.

As a basic guide (at June 2023), our web design and web development fees for the design and build of a WordPress website (GST inclusive) are:

  • Basic 1-page website – from $660
  • 4-5-page static information website – from approximately $1100 – $1400
  • eCommerce websites – from $2200

Our costs increase based on the size of larger websites and/or any requirement for added functionality, e.g., Gallery, Blog page, premium Themes, Chatboxes, PlugIns, etc. These do, however, remain very competitive and fairly priced.

We also offer website content-writing and copywriting services where required at an additional charge, reasonably priced and based on word count. Our head writer (who delivers all of our website content writing services) is Australian-born with English as her first language and is tertiary-educated with a Bachelor’s Degree. She has been writing full-time with us as well as on a freelance basis for more than ten years and has written for a vast array of clients across dozens of industries, sectors, and niches.

See some examples of our websites here and a few client testimonials here.

Contact us today to have a chat about your vision – whether for a brand-new website or to refresh an existing one, with high-quality, stylish, on-brand results at reasonable prices.