There’s no question that every business (with very, very few exceptions) needs to have an online presence. This means not only having a positive, on-brand social media presence but also having your business website. This is relevant whether you are a large company, a small business or a sole trader, a retailer, a tradesperson, a government agency, a non-profit, or any other type of organisation.
Did you know?
- There are currently more than 1.13 billion websites online.
- 71% of businesses have a website.
- Almost 30% of all business is now conducted online.
- 93% of global online traffic is courtesy of Google.
- The average conversion rate for an eCommerce website is between 1.8%-3.7%.
Having a business website is not where the issue ends, either.
The type of website you need also matters.
Your website may serve several purposes, including but not limited to:
- Establishing credibility
- Connecting with potential customers/clients
- Building a following
- Showcasing your offering
- Generating business
The above, as well as the nature of the business you operate, will inform your choice of website type.
Types of Business Websites
This provides an online presence for your business to enable your customers and clients to explore and understand your brand, vision, goals, products/services, and anything else you wish to impart. It suits everyone from startups to established companies, producing relevant information that appeals to existing and prospective clients. It is also an effective way to provide landing pages to convey specific calls to action, lead generation, and SEO results.
This is an online store. It includes an inbuilt product catalogue with a shopping cart and payment facilities using secure online payment platforms. Users can browse and simply purchase goods, completing the entire process from the comfort of their home or office (or even via their smartphone).
- Blog Site
This type of website could be a personal blog or a wider blogging resource and allows its owner (and sometimes others) to post written and visual content intended to inform and/or entertain. Blogging sites may earn income via affiliate links, marketer- and influencer collaborations, and selling advertising space.
- Non-Profit Site
This type of site provides a simple way to solicit support for charitable initiatives and encourage potential donors to discover non-profit organisations, learn more about them, and donate quickly, easily, and securely online.
- Brochure Site
This is a single-page website that acts as an online brochure for your business. It includes the most basic information about your offering with contact details.
- Portfolio Site
This represents a platform for creatives (writers, freelancers, artists, musicians, sportspersons, designers, etc) to showcase their talent and potential, highlighting their skills, projects, brand collaborations, and expertise, and inviting/attracting interested parties to hire, patronise, or collaborate with them.
- Educational Site
These may be used by educational institutions to inform and advertise their offerings or to directly offer study materials online. They may also sell instructional materials and foster a community of learners with common interests.
- Community Forum Site
Also known as Message Boards, these sites enable group forum-style discussions that are stored (for a time at least), differentiating them from online chat rooms. They are a popular way for users to interact online, sharing ideas and opinions with people who share a common interest.
- Membership Site
These are “private” online spaces containing exclusive or restricted content accessible to members only. They may include sites for clubs, organisations, and some businesses, and many of them operate on a paid membership basis. Examples include online subscriber-only newspapers and magazines, recipe portals, and adult-only content sites.
Others include sites for Entertainment, Social Media, News, Web Portals, Directories, Crowdfunding, Video Streaming, Booking, Events, and more.
The type of website you need depends on what you do, who your audience is, what your online goals are, and how you make money. Your budget may also be a consideration.
Choose SEOcycle for Your Website
SEOcycle is a Sydney-based web design and development and SEO agency. We offer top-quality, affordable web design solutions with a focus on small and medium-sized business clients, including sole traders. Our websites are built with SEO principles at their foundation to help your site with organic search engine ranking.
At SEOcycle, our websites are primarily built using the WordPress platform.
We have designed, developed, and delivered websites of all sizes and types for many clients across Australia and internationally and, when you choose us for your website, we deliver a stylish, fully functional site that you own and with no ongoing costs to us.
We also offer professional website content writing services where required.