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SEO Secrets – Local SEO

WWW stands for the World Wide Web, but that doesn’t mean that if you are a supplier of local services you still cannot get great value from your website. The secret is using local SEO practices to determine your proposed market, and, if it is supplying local services, optimise your web presence accordingly. It would be a waste of time and money getting a national presence when all of your clients are local. Save time and money and generate a targeted audience for your website by optimising it correctly.

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Website Office

Does Your Website Need a Spring Clean?

Spring has finally sprung in the Southern Hemisphere, and we could not be happier to welcome warmer, longer days and balmy breezes. The air is fresh and it’s the time of year when it feels like everything – including us – comes to life again.

It’s also very true that we’re collectively hoping for the unprecedented challenges of 2020 to alleviate somewhat over the coming months.

While you are no doubt feeling inspired to spring clean your home, have you considered your business? More specifically, does your website need a spring clean?

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Social media

How Does Social Media Support SEO?

Do you use social media for SEO?

Social media is not just a popular channel for interpersonal connection, entertainment, and business marketing. It’s also a powerful and important platform to enhance your SEO efforts, and it should be part of your overall search engine optimization strategy.

Social media itself is not a Google ranking factor. When adopted as part of your content strategy, however, social media posts that are SEO optimised can improve your rankings, increase your online visibility, and drive traffic to your website or your blog. This occurs through the correlation between your SEO campaign and your social media marketing.

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SEO: Marketing During a Downturn

It’s fair to say that there are very few businesses that have not experienced some level of downturn due to COVID-19. While it may be tempting to hit pause on your SEO and organic marketing strategy, this could be a very costly mistake. If at all possible, it’s crucial to continue with (or commence) SEO, affordable website redesign or optimisation, and social media marketing during a downturn.

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Blogging

Blog SEO – Why it’s Important – Plus Some Tips!

From small businesses and sole traders to large companies, every business with an online presence should be doing Blog SEO. And every business should have an online presence!

We’ve published several blog articles in the past about blogging for business and why it’s so important for your online visibility, brand identity and reputation, customer engagement, and other ways it can benefit your enterprise.

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